January 29th, 2020
We all receive two messages on nearly a daily basis: Just a small quantity of exercise can turn one’s health around. Obesity and chronic disease rates are rising. After years of these messages, people are listening. A majority of people are now engaged in learning how to live an active lifestyle. Collagen is the most…
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January 29th, 2020
Keto and collagen – how do we merge the two? Keto is also known as the low-carb movement. Low-carb is a global macro trend that could last years or decades. It may morph into the “low sugar” movement as people separate fiber carbs from sugar carbs, but low-carb will remain. If low-carb is the macro…
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January 7th, 2020
Proper nutrition is critical to an athlete’s performance, focus, stamina, and recovery. Field sport athletes have known about the importance of a proper diet for decades, but only recently has the same attention been given to the eating habits of eSports athletes, or nutrition in gaming. While much debate has raged over whether gamers really…
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November 25th, 2019
There is no “GNC” for CrossFit. If endurance athletes go to Bodybuilding.com, they don’t see themselves. Targeting thousands of CrossFit boxes individually is incredibly expensive, and exhibiting at endurance races across the country is also prohibitively expensive. So, how do you target this large market without a physical retail partner? Formulate for CrossFit with direct-to-consumer…
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November 16th, 2019
Many have tried to formulate for endurance sports, but this category is still growing. This is part II of a two-part series on CrossFit & endurance sport formulation. In Part I we discussed what has been missed and potential opportunities. Now we touch on potential formulations. CrossFit is unique because it requires both power and endurance.…
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January 16th, 2018
When excluding particular foods, food categories, or macronutrient groups from the diet, the opportunity for deficiency to present itself increases. Therefore, it is no surprise that pushback is due to lack of micronutrients in the keto diet. We are here to bust some of the myths surfacing around this topic. A close examination of our…
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November 16th, 2017
Our goBHB® (beta-hydroxybutyrate) is attracting more and more attention because it’s tapping into a huge marketplace demand for non-carb energy. goBHB® is a ketone body–free of carbs–that when consumed can be used to fuel mind and body. It’s a performance fuel. But what exactly is beta-hydroxybutyrate and how does it function in the body? Here’s…
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