January 28th, 2020
This weekend we visited FitExpo LA. This location is FitExpo’s biggest show of the year – and the show did not disappoint. We were pleasantly surprised at the turnout of brands. We had some takeaways from the 2020 show, which we’ll share below. Less Sports Nutrition, More Health and Wellness Typically at FitExpo, there are…
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January 7th, 2020
Proper nutrition is critical to an athlete’s performance, focus, stamina, and recovery. Field sport athletes have known about the importance of a proper diet for decades, but only recently has the same attention been given to the eating habits of the indoor athletes competing in eSports. While much debate has raged over whether gamers really…
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January 6th, 2020
A couple months back the Bare Performance Nutrition (BPN) team announced the Run One More Challenge. The challenge is to run either the Austin 5k, Half Marathon or Full Marathon with team BPN this February. But, true to BPN’s brand and owner Nick Bare’s way of living, they’re asking participants to “Run One More”, or…
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December 16th, 2019
For over a decade, athletes seeking to improve their endurance, stamina, and time to exhaustion have turned to beta-alanine. Backed by numerous studies, beta-alanine is about as much of a “proven commodity” as you’ll find in the world of sports nutrition supplements, save creatine or caffeine. But, no matter how effective a particular ingredient may…
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December 16th, 2019
First, before we can talk about EAAs, it’s important to note that BCAAs are contained in the EAAs, and that the two are complementary. Amino9™ is a Leucine-enhanced, clinically-substantiated* blend of all nine essential amino acids (EAAs), including the three BCAAs — leucine, isoleucine, and valine. Amino9™ is designed to help bodybuilders, competitive athletes, and anyone…
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December 16th, 2019
If you’re like most people, your day starts pretty much the same — roll out of bed and straight into the kitchen for a much-needed cup of coffee. What is it about coffee that’s so warm, comforting, and refreshing? Why is it the go-to way to start your day? Well, some of it has to…
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December 11th, 2019
What makes TeaCrine®’s energy different from caffeine’s? Well, both modulate adenosine, which is what signals fatigue. But, caffeine hits adenosine head-on. Adenosine can no longer fire the fatigue signal. TeaCrine®, on the other hand, “unlocks” adenosine through the side door. It isn’t as aggressive as caffeine’s signal, so adenosine can still fire – just to…
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December 4th, 2019
The pre-workout category booms in January. Are you ready for it? Read on for insider tips on how to formulate your next pre-workout and how to differentiate with new ingredients at effective doses for your target audience. Questions for formulating a pre-workout: 1. Who is my target market? 2. Does this market want a stim-pre,…
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November 25th, 2019
ARE YOU A DISRUPTER? IF SO, WANT TO TALK WITH YOU. There is no “GNC” for CrossFit. If endurance athletes go to bodybuilding.com, they don’t see themselves. Targeting thousands of CrossFit boxes individually is incredibly expensive, and exhibiting at endurance races across the country is also prohibitively expensive. So, how do you target this large…
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November 16th, 2019
This is part II of a two-part series on CrossFit & endurance sport formulation. In Part I we discussed what has been missed and potential opportunities. Now we touch on potential formulations. CrossFit is unique because it requires both power and endurance. The endurance category (running, cycling, ….) do require quick power at certain points of races,…
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