July 15th, 2025
It’s not all about protein. Protein consumption has been on a tear for a decade, and it continues to grow. Not just whey, but vegan proteins, collagen, and now fermented and “air protein”. But don’t you just want to eat like a normal person? The good news is that building muscle is not all about […]
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February 1st, 2021
Fast facts and tips on how to nail your supplement’s flavoring system. Let’s go. For marketers working with product developers at flavor houses or contract manufacturers. A flavoring system is essentially a three-legged stool consisting of flavor, acid and sweetener. When one leg is short, the whole stool is unbalanced. The “art” in flavoring is […]
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