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Category: Sports Nutrition

EAAs vs BCAAs

BCAAs vs. EAAs; Amino Supplement Innovation

April 28th, 2020

First off, why formulate with aminos right now? Short answer: the market is ready. Supplement sales have spiked and people are working out at home in unprecedented numbers. Which is right for your new amino formula: EAAs or BCAAs? We’d argue EAAs have several advantages over BCAAs, though each belongs in the conversation for new…

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A New Era of Pre-Workouts: PeakO2 vs. Beta-Alanine

December 16th, 2019

For more than a decade, product developers formulating pre-workouts have  turned to beta-alanine and citrulline. Backed by numerous studies, beta-alanine is about as much of a “proven commodity” as you’ll find in the world of sports nutrition supplements, save creatine or caffeine. But, beta-alalnine is mostly in the formula for the sizzle (the tingle), not…

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active lifestyle and collagen

Not All EAAs Are Created Equal

December 16th, 2019

First, before we can talk about EAAs, it’s important to note that BCAAs are contained in the EAAs, and that the two are complementary. Amino9™ is a Leucine-enhanced, clinically-substantiated* blend of all nine essential amino acids, including the three BCAAs — leucine, isoleucine, and valine. Amino9™ is designed to help bodybuilders, competitive athletes, and anyone…

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TeaCrine® And Caffeine — Simply Unbeatable

December 16th, 2019

Let’s talk TeaCrine® and caffeine. If you’re like most people, your day starts pretty much the same — roll out of bed and straight into the kitchen for a much-needed cup of coffee. What is it about coffee that’s so warm, comforting, and refreshing? Why is it the go-to way to start your day? Well,…

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TeaCrine®’s Energy vs. Caffeine’s Energy

December 11th, 2019

What makes TeaCrine®’s energy different from caffeine’s? Well, both modulate adenosine, which is what signals fatigue. But, caffeine hits adenosine head-on. Adenosine can no longer fire the fatigue signal. TeaCrine®, on the other hand, “unlocks” adenosine through the side door. It isn’t as aggressive as caffeine’s signal, so adenosine can still fire – just to…

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How to Formulate a Pre-Workout

December 4th, 2019

The pre-workout category seems to be always booming. There are many new innovations and formulas all the time – are you ready to launch yours? Read on for insider tips on how to formulate a pre-workout and how to differentiate with new ingredients at effective doses for your target audience. Questions when formulating a pre-workout:…

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Formulate for CrossFit: How to Disrupt the Endurance Category

November 25th, 2019

There is no “GNC” for CrossFit. If endurance athletes go to Bodybuilding.com, they don’t see themselves. Targeting thousands of CrossFit boxes individually is incredibly expensive, and exhibiting at endurance races across the country is also prohibitively expensive. So, how do you target this large market without a physical retail partner? Formulate for CrossFit with direct-to-consumer…

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How To Formulate for Endurance Sports (& CrossFit)

November 16th, 2019

Many have tried to formulate for endurance sports, but this category is still growing. This is part II of a two-part series on CrossFit & endurance sport formulation. In Part I we discussed what has been missed and potential opportunities. Now we touch on potential formulations. CrossFit is unique because it requires both power and endurance.…

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Fat as Fuel in Sports Performance

December 20th, 2018

The basis for a high-carbohydrate lifestyle is due more to agri-business pushing their products than it is due to good science. Our health should be based on causation, not imaginary correlations. It’s time for a change – to use fat as fuel in our daily lives. Sports Performance It is widely believed that carbohydrate is…

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