September 28th, 2021
A new gaming study reveals that a combination of TeaCrine®, Dynamine™ and caffeine was superior to caffeine-alone. The combination increased mental performance (mental stamina) without increasing anxiety observed in the caffeine-only group. This new research demonstrated that elite gamers who pull long gaming marathons can remain vigilant and focused without the jitters and anxiety associated […]
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March 22nd, 2021
Spoiler alert: not more sugar. We’ve all seen Liquid IV crush it, and then inspire numerous copycats. Those like Gatorade, Nuun and Ultima have been here all along, but Liquid IV seems to have taken the hydration category to new highs. By the look of recent sales, you would have thought our country was ravaged […]
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July 21st, 2020
There is always space for a great pre-workout. Innovation in this category is one of the most dynamic in all of dietary supplements. Is the consumer hardcore and a “stim junkie,” or more active lifestyle? Read on for insider tips on how to formulate a pre-workout and how to differentiate with new ingredients at effective […]
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April 28th, 2020
First off, why formulate with aminos right now? Short answer: the market is ready. Supplement sales have spiked and people are working out at home in unprecedented numbers. Which is right for your new amino formula: EAAs or BCAAs? We’d argue EAAs have several advantages over BCAAs, though each belongs in the conversation for new […]
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April 20th, 2020
This post is for anyone trying to choose their ideal contract manufacturer. If you’ve determined your 5 Ps and target market and found a void in the marketplace that you can uniquely fill, you are well on your way. Now it’s time to carefully find and vet the right contract manufacturer with the right equipment, […]
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December 16th, 2019
For more than a decade, product developers formulating pre-workouts have turned to beta-alanine and citrulline. Backed by numerous studies, beta-alanine is about as much of a “proven commodity” as you’ll find in the world of sports nutrition supplements, save creatine or caffeine. But, beta-alalnine is mostly in the formula for the sizzle (the tingle), not […]
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December 16th, 2019
First, before we can talk about EAAs, it’s important to note that BCAAs are contained in the EAAs, and that the two are complementary. Amino9™ is a Leucine-enhanced, clinically-substantiated* blend of all nine essential amino acids, including the three BCAAs — leucine, isoleucine, and valine. Amino9™ is designed to help bodybuilders, competitive athletes, and anyone […]
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December 16th, 2019
Let’s talk TeaCrine® and caffeine. If you’re like most people, your day starts pretty much the same — roll out of bed and straight into the kitchen for a much-needed cup of coffee. What is it about coffee that’s so warm, comforting, and refreshing? Why is it the go-to way to start your day? Well, […]
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December 11th, 2019
What makes TeaCrine®’s energy different from caffeine’s? Well, both modulate adenosine, which is what signals fatigue. But, caffeine hits adenosine head-on. Adenosine can no longer fire the fatigue signal. TeaCrine®, on the other hand, “unlocks” adenosine through the side door. It isn’t as aggressive as caffeine’s signal, so adenosine can still fire – just to […]
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November 25th, 2019
There is no “GNC” for CrossFit. If endurance athletes go to Bodybuilding.com, they don’t see themselves. Targeting thousands of CrossFit boxes individually is incredibly expensive, and exhibiting at endurance races across the country is also prohibitively expensive. So, how do you target this large market without a physical retail partner? Formulate for CrossFit with direct-to-consumer […]
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