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Category: Sports Nutrition

PeakO2® — The Better Beta-Alanine

December 16th, 2019

For over a decade, athletes seeking to improve their endurance, stamina, and time to exhaustion have turned to beta-alanine. Backed by numerous studies, beta-alanine is about as much of a “proven commodity” as you’ll find in the world of sports nutrition supplements, save creatine or caffeine. But, no matter how effective a particular ingredient may…

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active lifestyle and collagen

Not All EAAs Are Created Equal

December 16th, 2019

First, before we can talk about EAAs, it’s important to note that BCAAs are contained in the EAAs, and that the two are complementary. Amino9™ is a Leucine-enhanced, clinically-substantiated* blend of all nine essential amino acids, including the three BCAAs — leucine, isoleucine, and valine. Amino9™ is designed to help bodybuilders, competitive athletes, and anyone…

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TeaCrine® And Caffeine — Simply Unbeatable

December 16th, 2019

Let’s talk TeaCrine® and caffeine. If you’re like most people, your day starts pretty much the same — roll out of bed and straight into the kitchen for a much-needed cup of coffee. What is it about coffee that’s so warm, comforting, and refreshing? Why is it the go-to way to start your day? Well,…

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TeaCrine®’s Energy vs. Caffeine’s Energy

December 11th, 2019

What makes TeaCrine®’s energy different from caffeine’s? Well, both modulate adenosine, which is what signals fatigue. But, caffeine hits adenosine head-on. Adenosine can no longer fire the fatigue signal. TeaCrine®, on the other hand, “unlocks” adenosine through the side door. It isn’t as aggressive as caffeine’s signal, so adenosine can still fire – just to…

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How to Formulate a Pre-Workout

December 4th, 2019

The pre-workout category booms in January. Are you ready for it? Read on for insider tips on how to formulate your next pre-workout and how to differentiate with new ingredients at effective doses for your target audience. Questions for formulating a pre-workout: 1. Who is my target market? 2. Does this market want a stim-pre,…

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How to Disrupt the CrossFit (Endurance) Category

November 25th, 2019

ARE YOU A DISRUPTER? IF SO, WANT TO TALK WITH YOU. There is no “GNC” for CrossFit. If endurance athletes go to bodybuilding.com, they don’t see themselves. Targeting thousands of CrossFit boxes individually is incredibly expensive, and exhibiting at endurance races across the country is also prohibitively expensive. So, how do you target this large…

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How To Formulate for Crossfit & Other Endurance Sports

November 16th, 2019

This is part II of a two-part series on CrossFit & endurance sport formulation. In Part I we discussed what has been missed and potential opportunities. Now we touch on potential formulations. CrossFit is unique because it requires both power and endurance. The endurance category (running, cycling, ….) do require quick power at certain points of races,…

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Fat as Fuel in Sports Performance

December 20th, 2018

The basis for a high-carbohydrate lifestyle is due more to agri-business pushing their products than it is due to good science. Our health should be based on causation, not imaginary correlations. It’s time for a change. Sports Performance It is widely believed that carbohydrate is essential for high levels of performance. This is a myth.…

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How to Formulate with Carbs

December 16th, 2017

Carbs are quickly becoming the “new bad guy” in the American diet. We’re just a few years away from anti-carbohydrate campaigns, and the popularity of low-carb and ketogenic lifestyles are only growing. In this shifting environment, how do you formulate products with carbs?   Carb Considerations There are four key things to consider before you…

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3 Formulas that Give CrossFitters the Edge

October 16th, 2017

CrossFit’s popularity is still on the rise. With well over 10,000 CrossFit facilities, more than 250,000 CrossFit games entrants, it is estimated that more than 2 million people engage in some form of CrossFit-type activity. Further, once people identify themselves as CrossFitters, they believe they need CrossFit-specific products to be successful. That makes it not only…

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