April 28th, 2020
First off, why formulate with aminos right now? Short answer: the market is ready. Supplement sales have spiked and people are working out at home in unprecedented numbers. Which is right for your new amino formula: EAAs or BCAAs? We’d argue EAAs have several advantages over BCAAs, though each belongs in the conversation for new…
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April 20th, 2020
This post is for anyone who is gearing up to launch a supplement or functional food or drink brand. If you’ve determined your 5 P’s and target market and found a void in the marketplace that you can uniquely fill, you are well on your way. But now, it’s time to carefully find and vet…
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December 16th, 2019
For more than a decade, product developers formulating pre-workouts have turned to beta-alanine and citrulline. Backed by numerous studies, beta-alanine is about as much of a “proven commodity” as you’ll find in the world of sports nutrition supplements, save creatine or caffeine. But, beta-alalnine is mostly in the formula for the sizzle (the tingle), not…
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December 16th, 2019
First, before we can talk about EAAs, it’s important to note that BCAAs are contained in the EAAs, and that the two are complementary. Amino9™ is a Leucine-enhanced, clinically-substantiated* blend of all nine essential amino acids, including the three BCAAs — leucine, isoleucine, and valine. Amino9™ is designed to help bodybuilders, competitive athletes, and anyone…
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December 16th, 2019
Let’s talk TeaCrine® and caffeine. If you’re like most people, your day starts pretty much the same — roll out of bed and straight into the kitchen for a much-needed cup of coffee. What is it about coffee that’s so warm, comforting, and refreshing? Why is it the go-to way to start your day? Well,…
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December 11th, 2019
What makes TeaCrine®’s energy different from caffeine’s? Well, both modulate adenosine, which is what signals fatigue. But, caffeine hits adenosine head-on. Adenosine can no longer fire the fatigue signal. TeaCrine®, on the other hand, “unlocks” adenosine through the side door. It isn’t as aggressive as caffeine’s signal, so adenosine can still fire – just to…
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December 4th, 2019
The pre-workout category seems to be always booming. There are many new innovations and formulas all the time – are you ready to launch yours? Read on for insider tips on how to formulate a pre-workout and how to differentiate with new ingredients at effective doses for your target audience. Questions when formulating a pre-workout:…
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November 25th, 2019
There is no “GNC” for CrossFit. If endurance athletes go to Bodybuilding.com, they don’t see themselves. Targeting thousands of CrossFit boxes individually is incredibly expensive, and exhibiting at endurance races across the country is also prohibitively expensive. So, how do you target this large market without a physical retail partner? Formulate for CrossFit with direct-to-consumer…
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November 16th, 2019
Many have tried to formulate for endurance sports, but this category is still growing. This is part II of a two-part series on CrossFit & endurance sport formulation. In Part I we discussed what has been missed and potential opportunities. Now we touch on potential formulations. CrossFit is unique because it requires both power and endurance.…
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December 20th, 2018
The basis for a high-carbohydrate lifestyle is due more to agri-business pushing their products than it is due to good science. Our health should be based on causation, not imaginary correlations. It’s time for a change – to use fat as fuel in our daily lives. Sports Performance It is widely believed that carbohydrate is…
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