January 25th, 2023
CoreBiome® is the #1 Postbiotic so it’s no surprise many are wondering exactly where to buy CoreBiome®, the #1 selling complete “pre-pro-postbiotic” in the world. The short answer is in this growing list of some of the best brands in the wellness market. The long answer of where to get tributyrin is here. CoreBiome® is the […]
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January 16th, 2023
The new best self category does not replace wellness or self-care; it adds to it. This pioneering new category expands beyond what we believe we know about the wellness space. Wellness in supplements has been defined by greens drinks, mushroom coffee and gut health. But those don’t touch on the importance of dopamine, for example. […]
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December 5th, 2022
PeakO2® is the proprietary ingredient from Compound Solutions made of an organic-certified combination of six adaptogenic mushrooms grown in the U.S. PeakO2® allows users to “adapt” and overcome physical and mental stress, increasing power and endurance. PeakO2® also helps improve oxygen utilization and work capacity while decreasing lactate, helping athletes train longer and harder. Primarily […]
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October 13th, 2022
Short chain fatty acids (SCFAs) are arguably the most significant of the three fatty acids for human wellness, but they haven’t taken enough of the limelight. But before we get to SCFAs, let’s talk about all three fatty acids. Based on the number of carbon atoms, we can classify fatty acids by their length: short-chain, […]
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October 10th, 2022
There’s a brand new category in the world of wellness called the Best Self category. It’s a broader yet direct approach to the wellness culture that doesn’t assume things. It wants better and more of what individuals want for themselves. It’s called Best Self because it does not define what someone’s best is. Additionally, it’s […]
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August 30th, 2022
The combination of Teacrine® and Dynamine™ has had a winning record for a few years. This is true for vigilance and attenuation but the latest study on the effects of the combination of TeaCrine® and Dynamine™ on mental acuity and focus adds to the series of wins for this proven combination. Dr. Shawn Arent […]
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August 21st, 2022
Women (still) drive up to 80% of a household’s purchases.* While this stat has held strong for 30 years, innovating for women’s health has finally taken hold with marketers in a bigger, bolder way. The opportunity is enormous as targeting women is still a Blue Ocean Strategy. So, here are some ideas on how to […]
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July 14th, 2022
The cognitive supplement category is only growing. With things like nootropics and the success of data findings in TeaCrine® and Dynamine™, it is only a matter of time before nearly everyone who seeks to gain energy, mood, motivation and, more recently, focus lean into the benefits and away from the reservations of what what their […]
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June 16th, 2022
In order to understand intraworkouts, we need to come to terms with carbs vs. no carbs. Carbs are quickly becoming the “new bad guy” in the American diet. We’re just a few years away from anti-carbohydrate campaigns, and the popularity of low-carb and ketogenic lifestyles are only growing. In this shifting environment, how do you […]
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June 7th, 2022
In the face of sunflower oil scarcity, turn to the healthiest fat on earth, extra virgin olive oil. Because of sunflower oil’s supply chain shock, many are looking for cheap alternatives like canola. But seed oils like palm, soy, sunflower and canola are high in inflammatory omega-6. We’ve endured decades of poor food quality. It’s […]
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June 5th, 2022
First off, why formulate with aminos right now? Short answer: the market is ready. Supplement sales have spiked and people are working out at home in unprecedented numbers. It’s time to know more about the science between BCAAs and EAAs. It gets much better when you consider vegan options, too. Which is right for your […]
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March 17th, 2022
Whether you’re a biohacker, gamer, WFH professional, or formulator, this guide will help you dial in the perfect combination of energy, mood and focus with TeaCrine® and Dynamine™. What is TeaCrine®? TeaCrine® is a patented compound derived from the kucha tea leaf that delivers energy, mood, motivation and focus. TeaCrine® is ideal for anyone looking […]
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March 17th, 2022
This is one question we get asked frequently – What are the differences between Dynamine™ and TeaCrine®? Let’s take a look at Dynamine™ vs. TeaCrine®. What is TeaCrine®? Theacrine (1,3,7,9-tetramethyluric acid) is a chemical cousin of caffeine that provides long-lasting energy, mood, and focus to complement the immediate, sharp energy infusion supplied by caffeine. TeaCrine® […]
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March 7th, 2022
What is a postbiotic and what is the best kind for you? The best postbiotic is the kind that comes from a diet rich in fiber and resistant starch and produces butyrate. Better yet, the best of the best would be a diet so rich in fiber (vegetables), fermented foods (kimchi, pickles, sauerkraut), and resistant […]
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March 4th, 2022
What is Mental Stamina? A new gaming study reveals that a combination of TeaCrine®, Dynamine™ and caffeine was superior to caffeine-alone. The combination increased mental performance (mental stamina) without increasing anxiety observed in the caffeine-only group. This new research demonstrated that elite gamers who pull long gaming marathons can remain vigilant and focused without the […]
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