September 1st, 2020
Attention formulators! Keto is as relevant as ever. It’s one of the top diets in the world, and intermittent fasting is Google searched at a white-hot pace. The “real” question is “How to do keto?” The low-carb movement will likely last years or decades. You can also directly target the keto market, but that will…
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July 21st, 2020
There is always space for a great pre-workout. Innovation in this category is one of the most dynamic in all of dietary supplements. Is the consumer hardcore and a “stim junkie,” or more active lifestyle? Read on for insider tips on how to formulate a pre-workout and how to differentiate with new ingredients at effective…
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June 11th, 2020
This is one question we get asked frequently – What are the differences between Dynamine™ and TeaCrine®? Let’s take a look at Dynamine™ vs. TeaCrine®. What is TeaCrine®? Theacrine (1,3,7,9-tetramethyluric acid) is a chemical cousin of caffeine that provides long-lasting energy, mood, and focus to complement the immediate, sharp energy infusion supplied by caffeine. TeaCrine®…
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April 28th, 2020
First off, why formulate with aminos right now? Short answer: the market is ready. Supplement sales have spiked and people are working out at home in unprecedented numbers. Which is right for your new amino formula: EAAs or BCAAs? We’d argue EAAs have several advantages over BCAAs, though each belongs in the conversation for new…
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April 20th, 2020
This post is for anyone trying to choose their ideal contract manufacturer. If you’ve determined your 5 Ps and target market and found a void in the marketplace that you can uniquely fill, you are well on your way. Now it’s time to carefully find and vet the right contract manufacturer with the right equipment,…
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April 7th, 2020
Whether you’re a biohacker, gamer, WFH professional, or formulator, this guide will help you dial in the perfect combination of energy, mood and focus with TeaCrine® and Dynamine™. What is TeaCrine®? TeaCrine® is a patented compound derived from the kucha tea leaf that delivers energy, mood, motivation and focus. TeaCrine® is ideal for anyone looking…
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January 30th, 2020
For many who use collagen, they use both collagen and coffee on a daily basis. Daily use presents an immense economic opportunity. But because collagen and functional coffee is fairly new, sales may be slower if you’re a retail brand on Wal-Mart shelves, for example. But if you have influencers, Facebook groups, email lists, YouTube…
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January 29th, 2020
We all receive two messages on nearly a daily basis: Just a small quantity of exercise can turn one’s health around. Obesity and chronic disease rates are rising. After years of these messages, people are listening. A majority of people are now engaged in learning how to live an active lifestyle (make sure to download…
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December 16th, 2019
For more than a decade, product developers formulating pre-workouts have turned to beta-alanine and citrulline. Backed by numerous studies, beta-alanine is about as much of a “proven commodity” as you’ll find in the world of sports nutrition supplements, save creatine or caffeine. But, beta-alalnine is mostly in the formula for the sizzle (the tingle), not…
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