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Ingredient: Dopamine

Best Self category for formulators

How to Formulate for the New Best Self Category

October 10th, 2022

There’s a brand new category in the world of wellness called the Best Self category. It’s a broader yet direct approach to the wellness culture that doesn’t assume things. It wants better and more of what individuals want for themselves. It’s called Best Self because it does not define what someone’s best is. Additionally, it’s […]

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