January 16th, 2023
The new best self category does not replace wellness or self-care; it adds to it. This pioneering new category expands beyond what we believe we know about the wellness space. Wellness in supplements has been defined by greens drinks, mushroom coffee and gut health. But those don’t touch on the importance of dopamine, for example. […]
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October 10th, 2022
There’s a brand new category in the world of wellness called the Best Self category. It’s a broader yet direct approach to the wellness culture that doesn’t assume things. It wants better and more of what individuals want for themselves. It’s called Best Self because it does not define what someone’s best is. Additionally, it’s […]
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