January 7th, 2020
Proper nutrition is critical to an athlete’s performance, focus, stamina, and recovery. Field sport athletes have known about the importance of a proper diet for decades, but only recently has the same attention been given to the eating habits of eSports athletes, or nutrition in gaming. While much debate has raged over whether gamers really…
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December 16th, 2019
If you’re like most people, your day starts pretty much the same — roll out of bed and straight into the kitchen for a much-needed cup of coffee. What is it about coffee that’s so warm, comforting, and refreshing? Why is it the go-to way to start your day? Well, some of it has to…
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December 11th, 2019
What makes TeaCrine®’s energy different from caffeine’s? Well, both modulate adenosine, which is what signals fatigue. But, caffeine hits adenosine head-on. Adenosine can no longer fire the fatigue signal. TeaCrine®, on the other hand, “unlocks” adenosine through the side door. It isn’t as aggressive as caffeine’s signal, so adenosine can still fire – just to…
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November 25th, 2019
ARE YOU A DISRUPTER? IF SO, WANT TO TALK WITH YOU. There is no “GNC” for CrossFit. If endurance athletes go to bodybuilding.com, they don’t see themselves. Targeting thousands of CrossFit boxes individually is incredibly expensive, and exhibiting at endurance races across the country is also prohibitively expensive. So, how do you target this large…
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November 16th, 2019
This is part II of a two-part series on CrossFit & endurance sport formulation. In Part I we discussed what has been missed and potential opportunities. Now we touch on potential formulations. CrossFit is unique because it requires both power and endurance. The endurance category (running, cycling, ….) do require quick power at certain points of races,…
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October 16th, 2017
CrossFit’s popularity is still on the rise. With well over 10,000 CrossFit facilities, more than 250,000 CrossFit games entrants, it is estimated that more than 2 million people engage in some form of CrossFit-type activity. Further, once people identify themselves as CrossFitters, they believe they need CrossFit-specific products to be successful. That makes it not only…
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August 16th, 2017
As a company rooted in science, we’ve invested heavily in proving out the safety and efficacy of TeaCrine®, our energy and focus ingredient. The two clinical trials that showed TeaCrine®’s effects (decreases in anxiety and irritability and increases in energy, focus and concentration) are now published in the peer-reviewed Journal of Dietary Supplements. For more details, read the…
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April 16th, 2016
We’ve been in business for 18 years, which has allowed us to witness (and participate in) the natural product explosion. What was once taking up a corner of the grocery store now pervades our lives. This is why we think it’s important to make some sense of the clutter and identify the key trends we’re…
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