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Ingredient: formulation trends

Cognitive Ingredients for Today's Consumers

How to Win in the Cognitive Supplement Category

August 4th, 2021

Given that the League of Legends World Championship is bigger than the Super Bowl, the cognitive category will only grow. Everyone wants to capture a piece of this market and unseat Alpha Brain and GFuel, but formulators continue to make a couple mistakes that are easily rectified and will give them access to this enticing…

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Innovating for women's health

Innovating for Women’s Health

May 21st, 2021

Formulators, this is all about innovating for women’s health. Read on for a how-to guide on uniting low-carb, food-as-medicine and beauty into practical applications for women. Women drive up to 80% of a household’s purchases.* While this stat has held strong for 30 years, innovating for women’s health is finally taking hold with marketers. The…

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Caffeine Shortage

Here are Solutions to the Caffeine Shortage

March 30th, 2021

By now you must have heard that there’s a bit of a shift happening within the global caffeine export process in China. Some see it as a caffeine shortage, but we see it as another reason to keep innovating. We’ll get into the solutions in this quick article;  but first, the facts. Caffeine is a…

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