Is Sugar the New Cigarette? Plus: How to Respond to this Market Demand

May 28th, 2024

Coca-Cola wouldn’t market Coke Zero if it weren’t making money from the “zero -sugar” movement. We’re shifting away from sugar like we’ve shifted away from cigarettes. Learn more about sugar’s impact on the market.   Here are some sugar-substitute sweetening ingredients that just don’t make the cut:  Sucralose and Ace-K are synthetic Monk fruit isn’t […]

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