Is Sugar the New Cigarette? Plus: How to Respond to this Market Demand

Coca-Cola wouldn’t market Coke Zero if it weren’t making money from the “zero -sugar” movement. We’re shifting away from sugar like we’ve shifted away from cigarettes.

Learn more about sugar’s impact on the market.

Here are some sugar-substitute sweetening ingredients that just don’t make the cut:

•  Sucralose and Ace-K are synthetic
• Monk fruit isn’t sweet enough and comes with high cost
• Allulose offers versatility but may add unwanted bulk
• Stevia, though natural, often leaves a bitter aftertaste and needs help on the back-end

The solution with no downsides:

Our fermented Reb M (as OnoSweet™) bypasses these issues. It doesn’t just mask bitter aftertastes—it eliminates them, making it a superb standalone option or in combination with Reb A stevia. At 250 times the sweetness of sugar and derived from fermented sugarcane (not corn), OnoSweet™ offers a uniquely potent and sustainable choice.