Supply Chain Woes: PeakO2® Might Be The Answer
Ingredient swapping is probably on your mind right now and that’s not surprising. As a nebulous supply chain crisis looms above formulator heads, it’s time to make innovative moves in order to differentiate with PeakO2®.
Enter: PeakO2® for Supply Chain Solutions
For over a decade, beta-alanine and citrulline have dominated pre-workout formulas while PeakO2 was just gaining traction. It was an arms race with beta-alanine with 3g vs 4g vs 6g vs 8g and so on and so forth.
The truth is, citrulline studies use dosing between 3g – 6g and pre-workout formulas go at or above this level. The ever changing ‘pump’ game in addition to supply chain crisis is a clear sign that it is time to step out of the rat race and into innovation for wellness.
Merely adding more citrulline is expensive and possibly risky.
First, it is above the recommended dose in clinical studies so more grams may simply be more grams and nothing more. Increasing the dose may not do much.
Secondly, price points are increasing at a rate we’ve never seen. If it doesn’t make dollars, it doesn’t make sense.
5 grams of Citrulline now costs ~$0.11 per serving while 5 grams of creatine is ~$0.12 per serving. The dosage of these go well above the 1g clinical dose of PeakO2 at only ~$0.04 per serving. The math makes sense for wellness formulators willing to innovate for the sophisticated mindset of the active lifestyle market in which we all wish to grow.
Formulator / Marketing Fact
Increasing from 6g to 10g of Citrulline does not mean a brand can increase the number of claims. The same goes for mega-dosing beta-alanine or creatine.
PeakO2®’s clinical backing, price, and adaptogen benefits are just the beginning in differentiating from those waiting for the supply chain fog to lift.
Ask yourself: are you the type who sits in traffic or are you the type who navigates around it?