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Ingredient: goMCT®

Collagen and Functional Coffee: Collagen, Phase 2

January 30th, 2020

For many who use collagen, they use both collagen and coffee on a daily basis. Daily use presents an immense economic opportunity. But because collagen and functional coffee is fairly new, sales may be slower if you’re a retail brand on Wal-Mart shelves, for example. But if you have influencers, Facebook groups, email lists, YouTube…

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Active Lifestyle and Collagen: Phase 2 Collagen Formulas

January 29th, 2020

We all receive two messages on nearly a daily basis: Just a small quantity of exercise can turn one’s health around. Obesity and chronic disease rates are rising. After years of these messages, people are listening. A majority of people are now engaged in learning how to live an active lifestyle. Collagen is the most…

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Keto and Collagen: Phase 2 Collagen Formulas

January 29th, 2020

Keto and collagen – how do we merge the two? Keto is also known as the low-carb movement. Low-carb is a global macro trend that could last years or decades. It may morph into the “low sugar” movement as people separate fiber carbs from sugar carbs, but low-carb will remain. If low-carb is the macro…

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How to Disrupt the CrossFit (Endurance) Category

November 25th, 2019

ARE YOU A DISRUPTER? IF SO, WANT TO TALK WITH YOU. There is no “GNC” for CrossFit. If endurance athletes go to bodybuilding.com, they don’t see themselves. Targeting thousands of CrossFit boxes individually is incredibly expensive, and exhibiting at endurance races across the country is also prohibitively expensive. So, how do you target this large…

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How To Formulate for Crossfit & Other Endurance Sports

November 16th, 2019

This is part II of a two-part series on CrossFit & endurance sport formulation. In Part I we discussed what has been missed and potential opportunities. Now we touch on potential formulations. CrossFit is unique because it requires both power and endurance. The endurance category (running, cycling, ….) do require quick power at certain points of races,…

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5 Emerging Natural Products Trends

April 16th, 2016

We’ve been in business for 18 years, which has allowed us to witness (and participate in) the natural product explosion. What was once taking up a corner of the grocery store now pervades our lives. This is why we think it’s important to make some sense of the clutter and identify the key trends we’re…

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