September 1st, 2020
Attention formulators! Keto is as relevant as ever. It’s one of the top diets in the world, and intermittent fasting is Google searched at a white-hot pace. The “real” question is “How to do keto?” The low-carb movement will likely last years or decades. You can also directly target the keto market, but that will […]
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January 30th, 2020
For many who use collagen, they use both collagen and coffee on a daily basis. Daily use presents an immense economic opportunity. But because collagen and functional coffee is fairly new, sales may be slower if you’re a retail brand on Wal-Mart shelves, for example. But if you have influencers, Facebook groups, email lists, YouTube […]
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January 30th, 2020
If you’re a global brand, look to Asia. While the opportunity in North America is giant, the opportunity in Asia is colossal. The opportunities in beauty-from-within are more complex due to various dosage forms including powder, capsule, creams and more. In powder form, your collagen product could include ceramides, selenium, SOD (superoxide dismutase), grape seed […]
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January 29th, 2020
We all receive two messages on nearly a daily basis: Just a small quantity of exercise can turn one’s health around. Obesity and chronic disease rates are rising. After years of these messages, people are listening. A majority of people are now engaged in learning how to live an active lifestyle (make sure to download […]
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January 29th, 2020
Keto and collagen – how do we merge the two? Keto is also known as the low-carb movement. Low-carb is a global macro trend that could last years or decades. It may morph into the “low sugar” movement as people separate fiber carbs from sugar carbs, but low-carb will remain. If low-carb is the macro […]
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January 28th, 2020
This weekend we visited FitExpo LA. This location is FitExpo’s biggest show of the year – and the show did not disappoint. We were pleasantly surprised at the turnout of brands. Whether you attended, wished you could have, or if you are a brand thinking about jumping into the expo scene, pay attention to the […]
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