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Ingredient: Carb10®

PeakO2® — The Better Beta-Alanine

December 16th, 2019

For over a decade, athletes seeking to improve their endurance, stamina, and time to exhaustion have turned to beta-alanine. Backed by numerous studies, beta-alanine is about as much of a “proven commodity” as you’ll find in the world of sports nutrition supplements, save creatine or caffeine. But, no matter how effective a particular ingredient may…

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How to Disrupt the CrossFit (Endurance) Category

November 25th, 2019

ARE YOU A DISRUPTER? IF SO, WANT TO TALK WITH YOU. There is no “GNC” for CrossFit. If endurance athletes go to bodybuilding.com, they don’t see themselves. Targeting thousands of CrossFit boxes individually is incredibly expensive, and exhibiting at endurance races across the country is also prohibitively expensive. So, how do you target this large…

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How To Formulate for Crossfit & Other Endurance Sports

November 16th, 2019

This is part II of a two-part series on CrossFit & endurance sport formulation. In Part I we discussed what has been missed and potential opportunities. Now we touch on potential formulations. CrossFit is unique because it requires both power and endurance. The endurance category (running, cycling, ….) do require quick power at certain points of races,…

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How to Formulate with Carbs

December 16th, 2017

Carbs are quickly becoming the “new bad guy” in the American diet. We’re just a few years away from anti-carbohydrate campaigns, and the popularity of low-carb and ketogenic lifestyles are only growing. In this shifting environment, how do you formulate products with carbs?   Carb Considerations There are four key things to consider before you…

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3 Formulas that Give CrossFitters the Edge

October 16th, 2017

CrossFit’s popularity is still on the rise. With well over 10,000 CrossFit facilities, more than 250,000 CrossFit games entrants, it is estimated that more than 2 million people engage in some form of CrossFit-type activity. Further, once people identify themselves as CrossFitters, they believe they need CrossFit-specific products to be successful. That makes it not only…

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