“"

Ingredient: Carb10®

A New Era of Pre-Workouts: PeakO2 vs. Beta-Alanine

December 16th, 2019

For more than a decade, product developers formulating pre-workouts have  turned to beta-alanine and citrulline. Backed by numerous studies, beta-alanine is about as much of a “proven commodity” as you’ll find in the world of sports nutrition supplements, save creatine or caffeine. But, beta-alalnine is mostly in the formula for the sizzle (the tingle), not…

Continue Reading >

Formulate for CrossFit: How to Disrupt the Endurance Category

November 25th, 2019

There is no “GNC” for CrossFit. If endurance athletes go to Bodybuilding.com, they don’t see themselves. Targeting thousands of CrossFit boxes individually is incredibly expensive, and exhibiting at endurance races across the country is also prohibitively expensive. So, how do you target this large market without a physical retail partner? Formulate for CrossFit with direct-to-consumer…

Continue Reading >

How To Formulate for Endurance Sports (& CrossFit)

November 16th, 2019

Many have tried to formulate for endurance sports, but this category is still growing. This is part II of a two-part series on CrossFit & endurance sport formulation. In Part I we discussed what has been missed and potential opportunities. Now we touch on potential formulations. CrossFit is unique because it requires both power and endurance.…

Continue Reading >
pre-workout

How to Formulate Supplements with Carbs

December 16th, 2017

Carbs are quickly becoming the “new bad guy” in the American diet. We’re just a few years away from anti-carbohydrate campaigns, and the popularity of low-carb and ketogenic lifestyles are only growing. In this shifting environment, how do you formulate supplements with carbs?   Carb Considerations There are four key things to consider before you…

Continue Reading >

3 Formulas For CrossFitters

October 16th, 2017

CrossFit’s popularity is still on the rise. With well over 10,000 CrossFit facilities, more than 250,000 CrossFit games entrants, it is estimated that more than 2 million people engage in some form of CrossFit-type activity. Further, once people identify themselves as CrossFitters, they believe they need CrossFit-specific products to be successful. That makes it not…

Continue Reading >