What’s Next for Electrolytes?

March 22nd, 2021

Spoiler alert: not more sugar. We’ve all seen Liquid IV crush it, and then inspire numerous copycats. Those like Gatorade, Nuun and Ultima have been here all along, but Liquid IV seems to have taken the hydration category to new highs. By the look of recent sales, you would have thought our country was ravaged […]

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