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Ingredient: PeakO2®

Collagen and Functional Coffee: Collagen, Phase 2

January 30th, 2020

For many who use collagen, they use both collagen and coffee on a daily basis. Daily use presents an immense economic opportunity. But because collagen and functional coffee is fairly new, sales may be slower if you’re a retail brand on Wal-Mart shelves, for example. But if you have influencers, Facebook groups, email lists, YouTube…

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why short-chain fatty acids

Active Lifestyle and Collagen: Phase 2 Collagen Formulas

January 29th, 2020

We all receive two messages on nearly a daily basis: Just a small quantity of exercise can turn one’s health around. Obesity and chronic disease rates are rising. After years of these messages, people are listening. A majority of people are now engaged in learning how to live an active lifestyle. Collagen is the most…

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A New Era of Pre-Workouts: PeakO2 vs. Beta-Alanine

December 16th, 2019

For more than a decade, product developers formulating pre-workouts have  turned to beta-alanine and citrulline. Backed by numerous studies, beta-alanine is about as much of a “proven commodity” as you’ll find in the world of sports nutrition supplements, save creatine or caffeine. But, beta-alalnine is mostly in the formula for the sizzle (the tingle), not…

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Formulate for CrossFit: How to Disrupt the Endurance Category

November 25th, 2019

There is no “GNC” for CrossFit. If endurance athletes go to Bodybuilding.com, they don’t see themselves. Targeting thousands of CrossFit boxes individually is incredibly expensive, and exhibiting at endurance races across the country is also prohibitively expensive. So, how do you target this large market without a physical retail partner? Formulate for CrossFit with direct-to-consumer…

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How To Formulate for Endurance Sports (& CrossFit)

November 16th, 2019

Many have tried to formulate for endurance sports, but this category is still growing. This is part II of a two-part series on CrossFit & endurance sport formulation. In Part I we discussed what has been missed and potential opportunities. Now we touch on potential formulations. CrossFit is unique because it requires both power and endurance.…

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3 Formulas For CrossFitters

October 16th, 2017

CrossFit’s popularity is still on the rise. With well over 10,000 CrossFit facilities, more than 250,000 CrossFit games entrants, it is estimated that more than 2 million people engage in some form of CrossFit-type activity. Further, once people identify themselves as CrossFitters, they believe they need CrossFit-specific products to be successful. That makes it not…

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PeakO2®, A Versatile Adaptogenic Blend

September 16th, 2017

After many years, people are re-discovering what has been around for centuries—adaptogens. Adaptogens have been essential to traditional Asian medicine for centuries, helping people adapt and perform better under physical and mental stress. Problem Adaptogens are typically too brown and too insoluble in water to use in lightly flavored and colored drinks. So, they’ve been under-utilized…

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