December 16th, 2019
First, before we can talk about EAAs, it’s important to note that BCAAs are contained in the EAAs, and that the two are complementary. Amino9™ is a Leucine-enhanced, clinically-substantiated* blend of all nine essential amino acids, including the three BCAAs — leucine, isoleucine, and valine. Amino9™ is designed to help bodybuilders, competitive athletes, and anyone […]
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November 25th, 2019
There is no “GNC” for CrossFit. If endurance athletes go to Bodybuilding.com, they don’t see themselves. Targeting thousands of CrossFit boxes individually is incredibly expensive, and exhibiting at endurance races across the country is also prohibitively expensive. So, how do you target this large market without a physical retail partner? Formulate for CrossFit with direct-to-consumer […]
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November 16th, 2019
Many have tried to formulate for endurance sports, but this category is still growing. This is part II of a two-part series on CrossFit & endurance sport formulation. In Part I we discussed what has been missed and potential opportunities. Now we touch on potential formulations. CrossFit is unique because it requires both power and endurance. […]
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October 16th, 2017
CrossFit’s popularity is still on the rise. With well over 10,000 CrossFit facilities, more than 250,000 CrossFit games entrants, it is estimated that more than 2 million people engage in some form of CrossFit-type activity. Further, once people identify themselves as CrossFitters, they believe they need CrossFit-specific products to be successful. That makes it not […]
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