November 16th, 2018
What are fats? You may have heard from someone before, “healthy fats include chocolate and coconut oil.” But the same person who told you that also said saturated fats were unhealthy. Those saying “healthy fats” are confused because all fats, apart from the very few exceptions, are healthy. Those with a confusing, mixed message about […]
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January 16th, 2018
When excluding particular foods, food categories, or macronutrient groups from the diet, the opportunity for deficiency to present itself increases. Therefore, it is no surprise that pushback is due to lack of micronutrients in the keto diet. We are here to bust some of the myths surfacing around this topic. A close examination of our […]
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December 16th, 2017
Carbs are quickly becoming the “new bad guy” in the American diet. We’re just a few years away from anti-carbohydrate campaigns, and the popularity of low-carb and ketogenic lifestyles are only growing. In this shifting environment, how do you formulate supplements with carbs? Carb Considerations There are four key things to consider before you […]
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October 16th, 2017
CrossFit’s popularity is still on the rise. With well over 10,000 CrossFit facilities, more than 250,000 CrossFit games entrants, it is estimated that more than 2 million people engage in some form of CrossFit-type activity. Further, once people identify themselves as CrossFitters, they believe they need CrossFit-specific products to be successful. That makes it not […]
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September 16th, 2017
After many years, people are re-discovering what has been around for centuries—adaptogens. Adaptogens have been essential to traditional Asian medicine for centuries, helping people adapt and perform better under physical and mental stress. Problem Adaptogens are typically too brown and too insoluble in water to use in lightly flavored and colored drinks. So, they’ve been under-utilized […]
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August 16th, 2017
As a company rooted in science, we’ve invested heavily in proving out the safety and efficacy of TeaCrine®, our energy and focus ingredient. The two clinical trials that showed TeaCrine®’s effects (decreases in anxiety and irritability and increases in energy, focus and concentration) are now published in the peer-reviewed Journal of Dietary Supplements. For more details, read the […]
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April 16th, 2016
We’ve been in business for 18 years, which has allowed us to witness (and participate in) the natural product explosion. What was once taking up a corner of the grocery store now pervades our lives. This is why we think it’s important to make some sense of the clutter and identify the key trends we’re […]
Continue Reading >June 16th, 2015
Part 1: What are Fats? A Scientific Approach to Dispelling the Confusion Around Fat Part 2: The Truth about Fat Part 3: Fat as Fuel in Sports Performance Accurso, A., Bernstein, R. K., Dahlqvist, A., Draznin, B., Feinman, R. D., Fine, E. J., … & Manninen, A. H. (2008). Dietary carbohydrate restriction in type […]
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