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Category: Formulation

Best Self category for formulators

How to Formulate for the New Best Self Category

October 10th, 2022

There’s a brand new category in the world of wellness called the Best Self category. It’s a broader yet direct approach to the wellness culture that doesn’t assume things. It wants better and more of what individuals want for themselves. It’s called Best Self because it does not define what someone’s best is. Additionally, it’s […]

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Innovating for women's health

Best Innovation Guides for Women’s Health

August 21st, 2022

Women (still) drive up to 80% of a household’s purchases.* While this stat has held strong for 30 years, innovating for women’s health has finally taken hold with marketers in a bigger, bolder way. The opportunity is enormous as targeting women is still a Blue Ocean Strategy. So, here are some ideas on how to […]

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Cognitive Supplements

How to Win in the Cognitive Supplement Category

July 14th, 2022

The cognitive supplement category is only growing. With things like nootropics and the success of data findings in TeaCrine® and Dynamine™, it is only a matter of time before nearly everyone who seeks to gain energy, mood, motivation and, more recently, focus lean into the benefits and away from the reservations of what what their […]

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carb10 plant protein

How to Formulate Supplements with Carbs

June 16th, 2022

In order to understand intraworkouts, we need to come to terms with carbs vs. no carbs. Carbs are quickly becoming the “new bad guy” in the American diet. We’re just a few years away from anti-carbohydrate campaigns, and the popularity of low-carb and ketogenic lifestyles are only growing. In this shifting environment, how do you […]

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Sunflower Oil vs Olive Oil

Healthiest Fat on Earth: Extra Virgin Olive Oil

June 7th, 2022

In the face of sunflower oil scarcity, turn to the healthiest fat on earth, extra virgin olive oil. Because of sunflower oil’s supply chain shock, many are looking for cheap alternatives like canola. But seed oils like palm, soy, sunflower and canola are high in inflammatory omega-6. We’ve endured decades of poor food quality. It’s […]

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EAAs vs BCAAs

BCAAs vs. EAAs: Know the difference before you buy another thing

June 5th, 2022

First off, why formulate with aminos right now? Short answer: the market is ready. Supplement sales have spiked and people are working out at home in unprecedented numbers. It’s time to know more about the science between BCAAs and EAAs. It gets much better when you consider vegan options, too. Which is right for your […]

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Find Your Optimal Energy Blend with TeaCrine® and Dynamine™

March 17th, 2022

Whether you’re a biohacker, gamer, WFH professional, or formulator, this guide will help you dial in the perfect combination of energy, mood and focus with TeaCrine® and Dynamine™. What is TeaCrine®? TeaCrine® is a patented compound derived from the kucha tea leaf that delivers energy, mood, motivation and focus. TeaCrine® is ideal for anyone looking […]

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Dynamine® vs. TeaCrine®

Dynamine™ vs. TeaCrine®

March 17th, 2022

This is one question we get asked frequently – What are the differences between Dynamine™ and TeaCrine®? Let’s take a look at Dynamine™ vs. TeaCrine®. What is TeaCrine®? Theacrine (1,3,7,9-tetramethyluric acid) is a chemical cousin of caffeine that provides long-lasting energy, mood, and focus to complement the immediate, sharp energy infusion supplied by caffeine. TeaCrine® […]

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What is the best postbiotic?

What is the best postbiotic?

March 7th, 2022

What is a postbiotic and what is the best kind for you? The best postbiotic is the kind that comes from a diet rich in fiber and resistant starch and produces butyrate. Better yet, the best of the best would be a diet so rich in fiber (vegetables), fermented foods (kimchi, pickles, sauerkraut), and resistant […]

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Elite Gamers and Mental Stamina: A new gaming study

What is Mental Stamina: A [New] Gaming Study Tells All

March 4th, 2022

What is Mental Stamina? A new gaming study reveals that a combination of TeaCrine®, Dynamine™ and caffeine was superior to caffeine-alone. The combination increased mental performance (mental stamina) without increasing anxiety observed in the caffeine-only group. This new research demonstrated that elite gamers who pull long gaming marathons can remain vigilant and focused without the […]

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Fibriss™ fiber powder official video

Introducing: Fibriss® Organic Baobab Fiber

February 18th, 2022

Sometimes we lose things. Like car keys, ear pods, organic baobab fiber, days of the week, and even keeping track of our nutrition. Did we mention fiber? We lose track because we’re humans and humans – shocker – are fallible. It’s not surprising that, try as we might, we forget fiber intake. Sexy stuff, right? […]

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Fiber Fibriss™

The Science Behind Organic Fiber: A Review of Fibriss®

January 27th, 2022

Gut health is human health. While you may have heard this ad nauseam, it is true. So very, very true. This is why our goal of getting organic fiber powder Fibriss® into the hands of formulators and on every shelf matters to us. Fibriss® is organic fiber powder and we know it is going to […]

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CoreBiome® Tributyrin Wellness

CoreBiome® Tributyrin: The Source of Wellness

January 13th, 2022

PATENT-PENDING CoreBiome® Tributyrin is indeed the source of wellness. In fact, we truly believe the gut is the “Master Switch To Wellness.” Nearly all our internal systems are influenced by the gut—from the heart and brain to skin and immune. If you can master the gut, then you can often master the other systems. What […]

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PeakO2® Supply Chain

Supply Chain Woes: PeakO2® Might Be The Answer

November 17th, 2021

Ingredient swapping is probably on your mind right now and that’s not surprising. As a nebulous supply chain crisis looms above formulator heads, it’s time to make innovative moves in order to differentiate with PeakO2®. Enter: PeakO2® for Supply Chain Solutions For over a decade, beta-alanine and citrulline have dominated pre-workout formulas while PeakO2 was […]

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