November 17th, 2021
Ingredient swapping is probably on your mind right now and that’s not surprising. As a nebulous supply chain crisis looms above formulator heads, it’s time to make innovative moves in order to differentiate with PeakO2®. Enter: PeakO2® for Supply Chain Solutions For over a decade, beta-alanine and citrulline have dominated pre-workout formulas while PeakO2 was […]
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November 2nd, 2021
We don’t want to brag but we did just conduct a seminal gaming study leveraging AIM Lab, created by Statespace. The study concluded that supplementation with 75mg Dynamine™ and 50mg of TeaCrine® amplified key aspects of cognitive control, and greater consistency in reaction time when added to a moderate 125mg dose of caffeine (about an […]
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September 7th, 2021
The main benefit of tributyrin include getting postbiotic butyrate to your colon faster. Butyrate is the end-game for gut health, but getting enough can be difficult. Butyrate can break down before it reaches the colon, where the real work happens. With tributyrin, it’s able to bypass the stomach and release butyrate in both the small […]
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September 7th, 2021
A postbiotic is the material that comes from your good gut bacteria after it has fermented the undigested fiber and resistant starch your body ingested from vegetables. That’s the short, easy answer when it comes to the question, “what is a postbiotic?” Let’s dive into the complete answer so that you know the difference between […]
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July 12th, 2021
The typical natural sweetening system consists of stevia + monk fruit. The combination tastes great, but… It’s expensive The supply is tight Sustainability is questionable Now there’s a better alternative that will make the stevia-monk fruit combination obsolete. Monk fruit’s cost-in-use is one the highest of any sweetener in the world. The cost per kilo […]
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June 28th, 2021
Developing innovative products for the gaming market just got easier with the release of compelling new supplementation data on esports athletes. Our new study, published in the Journal of Exercise and Nutrition, sought to measure how supplementing with specific ingredient combinations, including popular nootropic ingredients TeaCrine® and Dynamine™, would impact eports athletes’ performance in FPS/IPS […]
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March 30th, 2021
By now you must have heard that there’s a bit of a shift happening within the global caffeine export process in China. Some see it as a caffeine shortage, but we see it as another reason to keep innovating. We’ll get into the solutions in this quick article; but first, the facts. Caffeine is a […]
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March 22nd, 2021
Spoiler alert: not more sugar. We’ve all seen Liquid IV crush it, and then inspire numerous copycats. Those like Gatorade, Nuun and Ultima have been here all along, but Liquid IV seems to have taken the hydration category to new highs. By the look of recent sales, you would have thought our country was ravaged […]
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February 3rd, 2021
In this article, we’re talking about gut health and the benefits of tributyrin. Keep reading for the breakdown of what makes a healthy gut versus unhealthy gut, what butyrate is, what you need to know about tributyrin, and why CoreBiome® tributyrin is particularly important. Can you believe that there was a time when gut health […]
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February 1st, 2021
Fast facts and tips on how to nail your supplement’s flavoring system. Let’s go. For marketers working with product developers at flavor houses or contract manufacturers. A flavoring system is essentially a three-legged stool consisting of flavor, acid and sweetener. When one leg is short, the whole stool is unbalanced. The “art” in flavoring is […]
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January 26th, 2021
From anti-stress to pro-mood Plus, add a little energy and focus! We can make stress products not only anti-stress but also pro-energy, mood and focus. While we typically think of stress as “bad”, the reality is that some stress can be positive (e.g. resistance training, HIIT, athletic competition, etc.), as well as necessary. Exposure to […]
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September 1st, 2020
Attention formulators! Keto is as relevant as ever. It’s one of the top diets in the world, and intermittent fasting is Google searched at a white-hot pace. The “real” question is “How to do keto?” The low-carb movement will likely last years or decades. You can also directly target the keto market, but that will […]
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July 21st, 2020
There is always space for a great pre-workout. Innovation in this category is one of the most dynamic in all of dietary supplements. Is the consumer hardcore and a “stim junkie,” or more active lifestyle? Read on for insider tips on how to formulate a pre-workout and how to differentiate with new ingredients at effective […]
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March 11th, 2020
Dynamine™’s (methylliberine) safety profile and regulatory compliance — combined with its sensory experience — are unmatched in the energy, mood and focus categories and has many potential applications such as: Energy drinks Pre-workouts Gaming formulas Nootropics Fat-burners Dynamine™ – New Research CSI and a university research partner have concluded a landmark clinical study demonstrating the […]
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January 30th, 2020
For many who use collagen, they use both collagen and coffee on a daily basis. Daily use presents an immense economic opportunity. But because collagen and functional coffee is fairly new, sales may be slower if you’re a retail brand on Wal-Mart shelves, for example. But if you have influencers, Facebook groups, email lists, YouTube […]
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January 30th, 2020
If you’re a global brand, look to Asia. While the opportunity in North America is giant, the opportunity in Asia is colossal. The opportunities in beauty-from-within are more complex due to various dosage forms including powder, capsule, creams and more. In powder form, your collagen product could include ceramides, selenium, SOD (superoxide dismutase), grape seed […]
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January 29th, 2020
We all receive two messages on nearly a daily basis: Just a small quantity of exercise can turn one’s health around. Obesity and chronic disease rates are rising. After years of these messages, people are listening. A majority of people are now engaged in learning how to live an active lifestyle (make sure to download […]
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January 29th, 2020
Keto and collagen – how do we merge the two? Keto is also known as the low-carb movement. Low-carb is a global macro trend that could last years or decades. It may morph into the “low sugar” movement as people separate fiber carbs from sugar carbs, but low-carb will remain. If low-carb is the macro […]
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January 7th, 2020
Proper nutrition is critical to an athlete’s performance, focus, stamina, and recovery. Field sport athletes have known about the importance of a proper diet for decades, but only recently has the same attention been given to the eating habits of eSports athletes, or nutrition in gaming. While much debate has raged over whether gamers really […]
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December 16th, 2019
For more than a decade, product developers formulating pre-workouts have turned to beta-alanine and citrulline. Backed by numerous studies, beta-alanine is about as much of a “proven commodity” as you’ll find in the world of sports nutrition supplements, save creatine or caffeine. But, beta-alalnine is mostly in the formula for the sizzle (the tingle), not […]
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