February 1st, 2021
Fast facts and tips on how to nail your supplement’s flavoring system. Let’s go. For marketers working with product developers at flavor houses or contract manufacturers. A flavoring system is essentially a three-legged stool consisting of flavor, acid and sweetener. When one leg is short, the whole stool is unbalanced. The “art” in flavoring is […]
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January 26th, 2021
From anti-stress to pro-mood Plus, add a little energy and focus! We can make stress products not only anti-stress but also pro-energy, mood and focus. While we typically think of stress as “bad”, the reality is that some stress can be positive (e.g. resistance training, HIIT, athletic competition, etc.), as well as necessary. Exposure to […]
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September 1st, 2020
Attention formulators! Keto is as relevant as ever. It’s one of the top diets in the world, and intermittent fasting is Google searched at a white-hot pace. The “real” question is “How to do keto?” The low-carb movement will likely last years or decades. You can also directly target the keto market, but that will […]
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July 21st, 2020
There is always space for a great pre-workout. Innovation in this category is one of the most dynamic in all of dietary supplements. Is the consumer hardcore and a “stim junkie,” or more active lifestyle? Read on for insider tips on how to formulate a pre-workout and how to differentiate with new ingredients at effective […]
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April 20th, 2020
This post is for anyone trying to choose their ideal contract manufacturer. If you’ve determined your 5 Ps and target market and found a void in the marketplace that you can uniquely fill, you are well on your way. Now it’s time to carefully find and vet the right contract manufacturer with the right equipment, […]
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January 30th, 2020
For many who use collagen, they use both collagen and coffee on a daily basis. Daily use presents an immense economic opportunity. But because collagen and functional coffee is fairly new, sales may be slower if you’re a retail brand on Wal-Mart shelves, for example. But if you have influencers, Facebook groups, email lists, YouTube […]
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January 29th, 2020
We all receive two messages on nearly a daily basis: Just a small quantity of exercise can turn one’s health around. Obesity and chronic disease rates are rising. After years of these messages, people are listening. A majority of people are now engaged in learning how to live an active lifestyle (make sure to download […]
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December 16th, 2019
For more than a decade, product developers formulating pre-workouts have turned to beta-alanine and citrulline. Backed by numerous studies, beta-alanine is about as much of a “proven commodity” as you’ll find in the world of sports nutrition supplements, save creatine or caffeine. But, beta-alalnine is mostly in the formula for the sizzle (the tingle), not […]
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