December 16th, 2018
On the global scale, we have failed to promote accurate dietary guidelines for improving our health. We can’t necessarily be blamed for initially thinking fat would make us fat – it is called fat, after all. However, after 40-50 years of climbing death rates and incidence of lifestyle diseases, we absolutely must be more critical…
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November 16th, 2018
What are fats? You may have heard from someone before, “healthy fats include chocolate and coconut oil.” But the same person who told you that also said saturated fats were unhealthy. Those saying “healthy fats” are confused because all fats, apart from the very few exceptions, are healthy. Those with a confusing, mixed message about…
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January 16th, 2018
When excluding particular foods, food categories, or macronutrient groups from the diet, the opportunity for deficiency to present itself increases. Therefore, it is no surprise that pushback is due to lack of micronutrients in the keto diet. We are here to bust some of the myths surfacing around this topic. A close examination of our…
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December 16th, 2017
Carbs are quickly becoming the “new bad guy” in the American diet. We’re just a few years away from anti-carbohydrate campaigns, and the popularity of low-carb and ketogenic lifestyles are only growing. In this shifting environment, how do you formulate supplements with carbs? Carb Considerations There are four key things to consider before you…
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November 16th, 2017
Our goBHB® (beta-hydroxybutyrate) is attracting more and more attention because it’s tapping into a huge marketplace demand for non-carb energy. goBHB® is a ketone body–free of carbs–that when consumed can be used to fuel mind and body. It’s a performance fuel. But what exactly is beta-hydroxybutyrate and how does it function in the body? Here’s…
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April 16th, 2016
We’ve been in business for 18 years, which has allowed us to witness (and participate in) the natural product explosion. What was once taking up a corner of the grocery store now pervades our lives. This is why we think it’s important to make some sense of the clutter and identify the key trends we’re…
Continue Reading >June 16th, 2015
Part 1: What are Fats? A Scientific Approach to Dispelling the Confusion Around Fat Part 2: The Truth about Fat Part 3: Fat as Fuel in Sports Performance Accurso, A., Bernstein, R. K., Dahlqvist, A., Draznin, B., Feinman, R. D., Fine, E. J., … & Manninen, A. H. (2008). Dietary carbohydrate restriction in type…
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